Here comes a treat for fashion trend fanatics, as two of the highly-esteemed brands related to fashion come together to form a team.
Balmain, a French luxury fashion house, has partnered with the globally renowned fashion doll Barbie in a multifaceted collaborative project composed of a forthcoming collection and a chain of exclusive NFTs. This marks the first occasion of the Barbie brand interacting in a virtual art ecosystem.
The two world-famous brands are collaborating on a ready-to-wear collection and many accessories. According to a press release, the said collection will showcase over 50 pieces.
January 13 is a notable date for fashion enthusiasts as this will be the day of availability through the Balmain site, Balmain stores, Mattel Creations, and several other worldwide retailers.
In a statement released Thursday, Balmain’s creative director Olivier Rousteing said, “As our campaign images make very clear, Barbie and Balmain are embarking upon a distinctly multicultural, inclusive, and always joy-filled adventure.” As stated by Rousteing, the partnership shows Balmain “building upon” the New French Style established in the fashion house’s previous collections.
At the same time, billed as three unique pieces featuring Barbie and Ken avatars sporting Balmain fashion, the NFTs will be made to avail through a mintNFT auction in the aforementioned Mattel Creations. Each NFT comes with an assortment of Barbie-sized Balmain pieces.
“As a fashion house committed to innovation in unexpected and joyous ways, Balmain, under Olivier Rousteing’s creative direction, is the perfect partner to translate the iconography that is unique to Barbie into a modern iteration of digital art and physical fashion,” said Richard Dickson, Mattel CEO and president, indicating how the one-of-a-kind partnership has a potential to bring about a revolution for both fashion and toy industries.
The Balmain and Barbie pairing is additionally celebrated with the pilot of a digital campaign from Charlotte Stockdale and Katie Lyall promoting conceptualization and styling with photos by Norbert Schoerner.