Meta Digest

Canada and USA Branches of KPMG Will Be Investing In the Metaverse for the Future of the Company

Accounting firm KPMG recognizes the potential of the metaverse and plans to integrate it into its operations

Metaverse integration continues to be a hot topic. Therefore, as virtual reality NFT brands try and make themselves known in this industry. 

While others have been pushing forward with plans for metaverses too. There’s no denying that the recent craze surrounding. These locations is something we’ll likely see more of moving forward. Especially as established brands have been working towards the same goal.

KPMG, one of the largest accounting firms in North America and Canada. It has just announced that they will be investing $30 million into the metaverse. 

Read also: The Metaverse Welcomes Qatar Airways with the Introduction of Qverse

The company has announced that it is opening a new hub to connect employees, clients, and communities. Also, allowing them the opportunity for growth in different industries.

In 2022, the firms are investing $30 million into Web3 experiences with a major focus on metaverse.

The collaboration hub will be a major step to help both firms lead their employees and clients into Web3.

The KPMG firms have teams that can help clients design and execute their metaverse strategies.

“The metaverse is a market opportunity, a way to re-engage talent and a path to connect people across the globe through a new collaborative experience,” said the US deputy chair and COO at KPMG Laura Newinski.

“The unique experience provided by our collaboration hub will tap the creativity and passion of our people and clients to accelerate innovation,” she added.

KPMG Canada has been exploring the world of cryptocurrencies, recently adding Ethereum and Bitcoin to their corporate treasury. They also acquired a World Of Women NFT.

In the United States, KPMG has been integrating NFT and crypto training to onboard new professionals.

The two companies are leveraging Chain Fusion, a tool that provides audit services for financial and crypto-native companies.

KPMG Canada and USA announced that they will be implementing an innovation strategy in order to explore opportunities within crypto space as well Web3. This includes developing tools or solutions which provide critical insights into how new technologies like these work; launching immersive learning platforms where employees can gain skills relevant to this field.

The president & Managing Partner of Digital at KPMG Canada, Armughan Ahmad, expressed his enthusiasm for the metaverse project, saying:

“The metaverse is making it possible for us to experience the ‘phygital’ world, where physical and digital worlds collide,” he explained. 

“The metaverse is a $13 trillion market opportunity that could boast as many as five billion users by 2030.”

“Our first immersive metaversal experience will take our people, clients, and communities beyond the traditional two-dimensional virtual environment and offer new levels of social connection, mobility, and collaboration,” Ahmad added. 

“Think of it as a world without borders that has the potential to enhance our lives by providing new opportunities to work, learn, and play.”

Read also: Soccer Star Holds First-Ever Metaverse Wedding on the Moon

Opinions expressed by Meta Digest contributors are their own.

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