Image source: The Lowest Ask

The NFL is the latest sports league to join the NFT space, and sales for the NFL All Day platform have seen excellent results.

Since its public launch, the NFT’s sales have topped the 24-hour sales charts.

NFL All Day

NFL All Day saw months of closed beta development and opened to the public in August.

Developed by Dapper Labs, the officially licensed collection launched alongside the NFL regular season and produced amazing results.

In the first weeks of the season, surveys showed that users were buying more Flow-based NFTs on Sundays.

Sundays are usually when the games are played.

Sale

The current crypto bear market has had a significant impact on NFT prices and sales volume.

However, NFL All Day has skyrocketed and sales are on the rise.

On September 12 and 19, NFL All Day reached the top of CryptoSlam’s overall 24-hour NFT market charts.

In a stunning turn of events, the NFT managed to sell the Bored Ape Yacht Club and other “blue chip” projects.

The average bored monkey selling price in September was worth around 110,000 US dollars.

Meanwhile, the average selling price of the NFL All Day is 31 US dollars.

On September 11, the first major slate of the season, the NFL recorded a secondary market worth almost 1.17 million US dollars all day.

The number has shown an increase of almost 283% compared to the day before.

The dynamics were broadcast until the next day, with more than 1.1 million US dollars on September 12.

This happened on September 18, when the platform managed to generate over $905,000 in NFT sales, a 204% increase from the previous day.

Sales increased slightly, reaching nearly $906,000.

Over two weeks later, Tuesday’s total sales volume dropped significantly.

With more NFT NFL All Day sold on Sunday and Monday, the average sale price has skyrocketed along the way.

On September 10, over 10,900 NFTs were sold on the platform for $28 each. The next day, nearly 29,400 NFTs were sold for an average price of less than $ 40.

NFT buy bumps

Dave Feldman, senior vice president of marketing at Dapper Labs, said the company experienced increased engagement throughout all game days.

CryptoSlam data shows a minor increase every day from Wednesday to Thursday since the start of the regular season.

“This comes as no surprise to us,” said Feldman.

He highlighted some possible reasons why collectors buy more during games.

According to Feldman, Dapper has launched a Playbook feature that addresses weekly challenges that revolve around NFT collection and platform interaction.

Users who complete challenges can earn rewards ranging from NFT packs to cosmetic perks for their profile, including trophies and banners.

Feldman sees NFL All Day as an addition to football fans’ daily routines, from interacting on social media to participating in fantasy leagues.

“We’re not asking anyone to change their behavior,” he said.

“Instead, we’re just giving them the opportunity to own a piece of the action that they are already so passionate about.”

Community traffic

Dave Feldman also credits the Playbook feature with driving traffic to the NFL All Day community.

Week after week since launch, Discord server traffic has increased by 53%, matching the first week of the season.

There was also a 65% increase in Discord chat activity.

Dapper Labs

Dapper Labs promotes its NFT collectibles on the official NFL Network with ads featuring the Kansas City Chiefs’ Patrick Mahomes.

The company also uses paid advertising on social networks to try to attract new users.

NFL All Day follows the same approach as NBA Top Shot, which found mainstream success in early 2021 during the NFT boom.

The two platforms will take existing video highlights from their respective competitions and turn them into limited-edition digital collectibles.

However, the two sports are also very different as the NBA offers games throughout the week while NFL games usually take place on Sundays.

Only a few games are played on Mondays and Thursdays, giving Dapper the opportunity to focus on content and promotion on certain days.

Reference:

NFL All Day NFT sales surge on Sundays during football games