Meta Digest

  • DeFi
  • Education
  • Markets
  • News
  • NFTs
  • Crypto
  • Contact Us
Menu
  • DeFi
  • Education
  • Markets
  • News
  • NFTs
  • Crypto
  • Contact Us
  • DeFi
  • Education
  • Markets
  • News
  • NFTs
  • Crypto
  • Contact Us
Menu
  • DeFi
  • Education
  • Markets
  • News
  • NFTs
  • Crypto
  • Contact Us
  • DeFi
  • Education
  • Markets
  • News
  • NFTs
  • Crypto
  • Contact Us
Menu
  • DeFi
  • Education
  • Markets
  • News
  • NFTs
  • Crypto
  • Contact Us
Home NFTs

Looney Tunes Finally Set to Debut on the Blockchain with NFT Project, What’s Up Block?

by Hector Andrews
June 6, 2022
in NFTs
Looney Tunes NFT

Bugs Bunny and the gang finally make their way to the NFT space

153
SHARES
Share on FacebookShare on Twitter

Since non-fungible tokens burst into the scene early last year, more established brands have joined in on the trend, including Adidas, the NBA, and Warner Bros. This year, the entertainment behemoth continues its experimentation in the NFT space with beloved characters from Looney Tunes set to dive into the blockchain world.

The company will be collaborating with NFT platform Nifty to launch the “Looney Tunes: What’s Up Block?” project, which is set to go on sale this summer. From the plethora of characters in the Looney Tunes universe, Tweety Bird is set to be the first character to be featured, with the iconic Bugs Bunny and Daffy Duck to follow.

The What’s Up Block? project will take a different approach to the NFT space and take on a storytelling aspect of the IP, a strategy Warner Bros. will be employing to engage buyers. The project will also follow the traditional formula of granting owners access to unique events, merchandise discounts, and real-life rewards.

“We think that blockchain and NFTs and Web3, in general, is going to be a great evolution in entertainment,” said Josh Hackbarth, head of the NFT commercial development for Warner Bros. “It doesn’t need to be really deep, deep storytelling – it is about gags and gimmicks and really recognizable characters, so it was a fun one to dig into.”

“Looney Tunes is not afraid to make fun of itself or the broader pop culture as a whole,” Hackbarth elaborated. “It will be a bit tongue-in-cheek with how we are playing with blockchain technology, but what is more exciting is that we can use that to bring people into a new space to play.”

Before Looney Tunes, Warner Bros. released NFT projects of Space Jam: A New Legacy and The Matrix, and will continue to use the digital avatar features of its predecessors. However, nifty CEO Jeff Marsilio said that he thinks What’s Up Block? will be the first major NFT avatar project to use such characters. Additionally, the project will incorporate blockchain technology from the Palm NFT Network.

“There are lots of NFT projects, but there is only one Looney Tunes, so if we do it right and respect the IP, and respect the existing community, I think there is a large fandom to it,” said Marsilio. “When you own one of these avatars, that is sort of your membership in this community.”

Tags: Featured-top
Hector Andrews

Hector Andrews

Hector Andrews is a data analyst and crypto enthusiast. He loves writing about Web3 updates.

Latest

NFTs

Cool Cats unveils 2023 plans, and it gets better

February 6, 2023
News

Elon Musk calls out report on SBF investment as ‘false’

February 6, 2023
News

FTX struck with major debt to 50 creditors

February 6, 2023
NFTs

Vaynerchuk and VeeFriends expand from NFTs to shelves as toys

February 6, 2023
News

Sam Bankman-Fried dismisses Argentina escape rumors

February 6, 2023
Crypto

Jon Tester, US Senator, still dismissive of crypto

February 6, 2023
NFTs

NFTs Provide a Way for Ukraine to Preserve Its Cultural DNA

February 6, 2023
DeFi

Ribbon Finance takes a dip in the crypto exchange space with Aevo

February 6, 2023
Crypto

Cryptocurrency lawsuit set to conclude soon

February 6, 2023

Meta Digest

  • Contact Us
Menu
  • Contact Us

Legal

  • Privacy Policy
  • Terms and Conditions
Menu
  • Privacy Policy
  • Terms and Conditions

Sitemap

  • DeFi
  • Education
  • Markets
  • News
  • NFTs
  • Crypto
Menu
  • DeFi
  • Education
  • Markets
  • News
  • NFTs
  • Crypto

Connect with Us

Get our latest stories in the feed of your favorite networks

Connect with Us

Get our latest stories in the feed of your favorite networks

Stay In The Know

Subscribe for the latest PR advice.

SUBSCRIBE TODAY
Meta Digest is part of a NewsAnchored Network Publication.
© 2023 Meta Digest. All Rights Reserved
  • Artist Weekly
  • Atlanta Wire
  • California Gazette
  • California Observer
  • CEO Weekly
  • Celebrity News
  • Chicago Journal
  • Coin Week
  • Economic Insider
  • Entertainment Monthly News
  • Entertainment Post
  • Famous Times
  • Influencer Daily
  • LA Wire
  • Market Daily
  • Meta Digest
  • Miami Wire
  • Music Observer
  • Net Worth
  • NY Weekly
  • NY Wire
  • Portland News
  • San Francisco Post
  • Texas Today
  • US Business News
  • US Insider
  • US Reporter
  • Voyage NY

Meta Digest

  • Contact Us
  • Contact Us

Legal

  • Privacy Policy
  • Terms and Conditions
  • Privacy Policy
  • Terms and Conditions

Sitemap

  • DeFi
  • Education
  • Markets
  • News
  • NFTs
  • Crypto
  • DeFi
  • Education
  • Markets
  • News
  • NFTs
  • Crypto

Connect with Us

Get our latest stories in the feed of your favorite networks

Connect with Us

Get our latest stories in the feed of your favorite networks

Stay In The Know

Subscribe for the latest PR advice.

SUBSCRIBE TODAY
Meta Digest is part of a NewsAnchored Network Publication.
© 2023 Meta Digest. All Rights Reserved
  • Artist Weekly
  • Atlanta Wire
  • California Gazette
  • California Observer
  • CEO Weekly
  • Celebrity News
  • Chicago Journal
  • Coin Week
  • Economic Insider
  • Entertainment Monthly News
  • Entertainment Post
  • Famous Times
  • Influencer Daily
  • LA Wire
  • Market Daily
  • Meta Digest
  • Miami Wire
  • Music Observer
  • Net Worth
  • NY Weekly
  • NY Wire
  • Portland News
  • San Francisco Post
  • Texas Today
  • US Business News
  • US Insider
  • US Reporter
  • Voyage NY

Meta Digest

  • Contact Us
  • Contact Us

Legal

  • Privacy Policy
  • Terms and Conditions
  • Privacy Policy
  • Terms and Conditions

Sitemap

  • DeFi
  • Education
  • Markets
  • News
  • NFTs
  • Crypto
  • DeFi
  • Education
  • Markets
  • News
  • NFTs
  • Crypto

Connect with Us

Get our latest stories in the feed of your favorite networks

Meta Digest is part of a NewsAnchored Network Publication.
© 2023 Meta Digest.
All Rights Reserved
  • Artist Weekly
  • Atlanta Wire
  • California Gazette
  • California Observer
  • CEO Weekly
  • Celebrity News
  • Chicago Journal
  • Coin Week
  • Economic Insider
  • Entertainment Monthly News
  • Entertainment Post
  • Famous Times
  • Influencer Daily
  • LA Wire
  • Market Daily
  • Meta Digest
  • Miami Wire
  • Music Observer
  • Net Worth
  • NY Weekly
  • NY Wire
  • Portland News
  • San Francisco Post
  • Texas Today
  • US Business News
  • US Insider
  • US Reporter
  • Voyage NY