Meta Digest

Starting Lineup revives NBA toys with NFTs

Starting Lineup launches NBA toys that are accompanied by NFTs

Image source: Hasbro Pulse Twitter

While the NBA is no stranger to the NFT space, they are making another significant comeback with Starting Lineup.

Hasbro is relaunching the Starting Lineup line of sports toys with tweaks to the inclusion of NFT trading cards.

The draft will restart with the biggest names in the NBA, including stars like LeBron James and Stephen Curry.

Starting Lineup

The sports toy line has been booming since the 1980s, with Hasbro providing collectible toy versions of athletes in various sports.

More than two decades after the last mass production, the company is now revitalizing the brand with pricey new releases that come with NFT trading cards.

Hasbro recently opened pre-orders for the first new starting line toys.

Featured athletes include two of the biggest stars (LeBron James and Stephen Curry), along with Giannis Antetokounmpo and others.

The Hasbro toy

Hasbro Starting Lineup toys offer 6-inch (15cm) figures that are significantly more mobile than the original.

However, they also come with a higher price tag: $ 50.

The purchase price includes the toy, the stand and a package with a Panini NFT collectible card.


Panini’s trading card brand has its own private blockchain network.

Panini has previously released digital NFT maps based on the NBA, NFL, and Ultimate Fighting Championship, among other sports leagues.

Each NFT trading card associated with the starting position toys has different rarity levels.

While a buyer can get a regular NFT card, there is also the possibility that they own a rarer red, green, or blue edition with slightly different artwork.

Each player has a gold NFT limited to one card on the entire suit. It remains to be seen whether the rarer NFTs produce higher resale prices in Panini’s secondary market.

However, with the success and demand for rare NBA Top Shot NFTs in the past, the NFT chase could be a compelling aspect of the new starting lineup value proposition.

The toy was announced earlier this year in collaboration with sports merchandising giant Fanatics.


Remember Starting Lineup NBA action figures? They’re back — with NFTs

Opinions expressed by Meta Digest contributors are their own.