Momoguro – The NFT boom has created a unique environment that is attracting individuals from all walks of life to share their passion for Web3.
Numerous independent initiatives achieved remarkable success, attracting the attention of significant brands and corporations from a variety of industries.
Baobab Studios, an award-winning company, has dabbled in VR and is now focusing on building a name for itself in the Web3 area.
Baobab Studios is well-known for creating short films that have received nine Emmy Awards.
After its foray into VR, the company is now focusing on Web3 with a family-friendly project named “Momoguro.”
The project will be accompanied with an Ethereum NFT collection.
Martin Allais and Nico Cassavecchia designed the Momoguro NFT line.
Cassavecchia is a writer and director, whereas Allais is a multimedia director and animator.
Momoguro has set an astonishing twofold goal: NFTs and an NFT RPG that allows gamers to explore the universe of Uno Plane.
The project is a vibrant fantasy world populated with Momos, which players may combine to create hybrid characters.
Momoguro is selling genesis NFTs for 0.22 ETH each.
The mint website refers to them as “Holoselves,” which players may use on the Uno Plane.
Furthermore, the Momoguro RPG will be built using ImmutableX, a layer-2 Ethereum scaling solution.
It will make use of NFTs as a fundamental game element.
The RPG is also expected to be released in the second quarter of 2023.
Baobab Studios was established in 2015, and since then it has created a number of popular indie animated films.
It is led by Eric Darnell, who was involved in the creation of Antz and the four Madagascar flicks.
The company has signed some of Hollywood’s greatest names, including:
- Lupita Nyong’o
- Jennifer Hudson
- Ethan Hawke
- Kate Winslet
- Daisy Ridley
The project’s success has allowed it to go further, with projects being converted into novels, comics, games, movies, TV shows, and more.
Baobab Studios has said that it is not a Web3 firm.
But, the company is looking at how NFTs may interact with consumers to create unique storytelling experiences.
According to Maureen Fan, CEO and co-founder of Baobab Studies, in a statement: “We believe stories can transcend mediums.”
“Baobab Studios’ mission is to inspire you to dream and bring out your sense of wonder. Make YOU matter.”
“This begins by creating great characters and stories, like Momoguro, where you can be part of the story,” she added.
“We aspire to bring the Momoguro IP to as many channels, streaming platforms, and widespread media as possible.”
Furthermore, the creators of Momoguro think that the project’s narrative conveys an essential message.
“Community plays a big part in this,” said Cassavecchia.
“Inclusivity is paramount for the franchise, from ethnicities, genders and body-types, Momoguro’s ethos is that everyone is welcomed.”
According to Crunchbase statistics, Pixar cofounder Ed Catmull and Twitch cofounder Kevin Lin serve on the board of Baobab.
The initiative has already received over $31 million in investment from Disney, Samsung, and Comcast.
Hollywood studios and NFTs
Baobab Studios isn’t the only Hollywood studio to experiment with NFTs or Web3.
Warner Bros. produced an NFT collection centered on The Lord of the Rings last year, allowing customers to swoop in for a digital copy of the first film.
Several studios have also tried with NFT projects employing their most valuable assets, such as:
Although some initiatives aim to make more income, Baobab Studios is more concerned with fostering a feeling of community.
Momoguro has already generated admirers at a Twitter Space event.
The project quickly developed a large Twitter following, with around 50,000 members coming to its official Discord server.