The metaverse is sweeping across the digital space. With Facebook’s rebrand into Meta last year prompting many other major brands to switch into augmented and virtual reality spaces.One such company that has joined in on this trend is Qatar Airways.
The launch of Qatar Airways’ new virtual reality platform has been met with great anticipation. The Qverse will allow users to explore and navigate through Hamad International Airport’s premium check-in area. Giving them an immersive experience like never before.
Qatar Airways has announced that they are going to invest in the metaverse. This is their first venture into virtual reality. Also it will allow them to expand upon different initiatives with greater ease.
The Qverse is a blockchain-powered, virtual universe that revolutionizes the way we consume media. The project’s goal was to create an immersive experience for passengers. Who want more information about their flight before buying one.
“We believe that the future is virtual,” said the airline in a statement. The metaverse will empower human beings, expand their horizons. Also break their limits by challenging the most basic methods that were once limitations.
“That’s why we believe Qverse will change the way passengers make their shopping choices,” company representatives said.
The airline is working to enhance the platform for their customers by adding more features, places and interactions. This will create an engaging social VR experience with Oculus Quest that anyone can enjoy.
The company plans to integrate ticket purchase and seat choice for physical flights on real aircraft through the metaverse, noting that actions in this new digital world may occur. One example given was Decentraland which allows users to create their own content with virtual reality tools.
“We are currently focusing on creating our metaverse rather than investing in Decentraland or Sandbox. But we do not rule out this plan,” Qatar Airways shared. “We continue to explore how we can develop this area and strategically incorporate NFTs into Qverse.”
In 2021, Qatar Airways became the first airline in the Middle Eastto use an international blockchain for its passengers, incorporating the International Air Transport Association (IATA) Blockchain Digital Passport in partnership with the IATA.
The U.S Air Force recently filed a trademark application for an entry into the metaverse called SpaceVerse, which hints at its impending use as defense agency’s virtual reality training and operations environment.